Beneath The Shade

Beneath The Shade: Searchlight Lighting’s Competencies

An established and recognised supplier of decorative lighting, Searchlight is a family owned business that was first founded in 1945 by Sir Sidney Hamburger. Now, supplying to the very best specialist lighting retailers, multi national chains, and distributor partners across the globe, this company is a name that remains consistently on the rise.

Searchlight Lighting excel in the creation of innovative and contemporary lighting designs, supplemented with traditional and modern classics, to meet a vast range of styles, trends, customer requirements, and quality standards to the highest of abilities.

Having built up a team across sales, design, technical, logistics, warehousing, product development, customer service, and management personnel that’s second to none, Searchlight continue to surpass expectations in all their main competencies.

Category Management

Sitting core to Searchlight’s growth is product and category innovation. In order to ensure the product offer remains fresh and current the company undertake ongoing and continual range design and development. Analysis of the market, channel and retailer ranges, and targeted product development and design briefs ensure the company deliver against current and future trends and any gap opportunities identified in the market.

Marketing

A unique pre wired lighting display system has been developed by the brand to ensure their products create maximum impact within showrooms and retail stores. These versatile and modular designs can be personalised with branding and ranging requirements, while arriving accompanied by a comprehensive marketing and support package. This includes product leaflets, promotional flyers, and point of sale material, all targeted towards increasing in store awareness and sell throughs.

Graphic Design

With a creative and contemporary design studio, Searchlight can produce bespoke catalogues, promotional flyers, and eye catching point of sale material. The in house graphic design team both anticipate and identify new design influences and trends, creating innovative work on a regular basis. With a wealth of experience interpreting and delivering customers’ own design briefs to create bespoke artwork, this is another area in which Searchlight continue to position themselves as second to none.

Customer Focus 

The approach that Searchlight take with any of their work is to function as an extension to their clients’ or customers’ businesses. Together they build a flexible and long lasting cooperation and relationship, working together to increase sales, margin, and overall market share within the lighting category. Though a culture of continuous improvement and entrepreneurship Searchlight ensure that they can adapt quickly to the changing needs of their customers and clients, continuing to create customised lighting solutions and offer the highest level of support.