Lit - Designs In Use

Lit: Swarovski Crystal’s culture

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Popular culture is a rapidly changing entity. It manages to reflect the world as it is along with the world we aspire to. It comes as no surprise then that as the leading name in the design and manufacturing of crystal products, Swarovski have come to occupy their own unique place in popular culture.

Daniel Swarovski created the brand in pursuit of his dream of “creating a diamond for everyone”. He built an innovative, groundbreaking and sophisticated brand under his family name and was able to create the world’s finest high end accessories brand.

After setting himself on the market as the only brand from crystal luxury brands worth buying, he thought is was time to open his first store in 1980, where introduced the Christmas ornament collection, and what a huge success it was.

This high end brand was already a huge success in the luxury brands market, but Swarovski’s ambition has always been to grow, to strive, to create, and to surpass boundaries. With products popular on the market, what was to stop them being popular on the big screen too?

Swarovski products adorned Marylin Monroe’s neck and made her shine even more during her performance of “Diamonds Are A Girl’s Best Friend” performance in Gentleman Prefer Blondes. The star later dressed in Swarovski Crystals head to toe for her performance of “Happy Birthday Mr. President.”

Swarovski crystals have featured throughout the classics of history – such as Breakfast At Tiffany’s – and are continually celebrated by the screen and its stars in productions and at event ceremonies.

Though all of this, Swarovski’s message is clear: this is a class of design that excels its own medium – a star quality that can be reached out for and grasped by anyone who seeks it.