News Flash

News Flash: LEDS-C4 present new brand design

LEDS-C4

Continuing to build from over forty years worth of experience in the design, development, and manufacture of luxury lighting solutions, LEDS-C4 is one of the most revered sources of contemporary luxury lighting around.

This is a brand that operates in 140 countries around the world, serving more than 13000 customers on an international basis. The company operates in all lighting segments, both indoors and outdoors, residential and commercial alike.

Their mission is simple: to take light, an element resplendent in its own power, and use t=it to generate feelings and emotions. “There is no architecture without light,” they state on their company website. And sure enough, they’re right.

LEDS-C4 believe in in light, but more than that, they believe in its potential to assist the comfort of people in their different life situations. The way they achieve this is through the cultivation of a shared love of their craft.

Like any company, LEDS-C4 are constantly looking to improve themselves, to be the very best they can be. As they launch business for 2018, following several months of hard work the brand have undergone a new design process, and are now sharing their new corporate identity.

Redesigning the LEDS-C4 brand image enables them to better reflect the essence and values that define the company: proximity, consistency, dynamism, and globalisation. At the same time, it also enhances the projection of our message so they can communicate with their audience better.

The creative concept behind the new image is based on a graphic simplification of the previous logo. This choice was made to maintain the brand’s pragmatic nature, global scope, and unlimited number of applications. In addition, LEDS-C4 have new shared a new slogan – “Light for All”. This better reflects the brand’s strong desire to offer lighting solutions for any lighting project anywhere in the world.