News Flash

News Flash: Studio Italia Design and Be Original Americas

Studio Italia Design

Based in the Italian city of Venice, Studio Italia Design have stood out as the premier designer and producer of contemporary lighting fixtures since the company first formed in 1950. The fixtures this company design epitomise the prestigious label “made in Italy,” consequently displaying the highest standards of quality and design.

The brand name stands for an ideal combination of quality, form, function, and state of the art technology. The company also develop custom made creations on a continual basis, striving to provide the ideal product for every customer. Taking pride in their products, they bring to life designs anyone can be proud to own.

Studio Italia Design recently announced that they are now a member of Be Original Americas, a company committed to initiating discussion on the importance of preserving original design across North America through information, education, and influence.

Be Original Americas is a non-profit agency with a series of firm beliefs at their core. Their purpose is to inform, educate, and influence manufacturers, designers, and individuals on the economic, environmental, and ethical value of authentic design. This is a name that strives to invest in the future of design as a whole. They believe

– In the designer and creators

– In the customer

– In creativity

– In authenticity

– In good design making a difference

– In investing in original design as good business

– In protecting the designer and company

– In true partnerships

– In the future of design.

“The value of authenticity cannot be underestimated or taken for granted in the marketplace,” the agency state. “Through an extensive program of lectures, workshops and round tables, the campaign goal is to establish a set of industry standards that encourages consumers, the architecture/design community, producers, dealers, and media partners to fully support creativity and authenticity in order to invest in the future of design, incentivize innovation and give back to the indus try and the people it serves.”