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News Flash: Swarovski celebrated in Fashion Awards trophy design

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Swarovski are known for creating the most beautiful and expensive crystal in the world. Turning a timeless material into contemporary designs, they remain at the top of the luxury lighting game.

The brand was born in 1891 from the dream of Daniel Swarovski. That dream was to create “a diamond for everyone”. Inventing a machine that could cut diamond more accurately than ever before in order to bring that dream to life, Daniel laid the foundation for a company that prides itself on market leading engineering and one of a kind handiwork.

Perhaps more famed for their jewellery and accessories, Swarovski have built from a long-standing history to stand ahead of trends. Keeping ethics and integrity as the core company values, the family-run business boasts an unrivalled expertise, capable of bringing an air of glamour to any location.

It comes as no surprise then that the brand’s iconic creations are a part of the Fashion Awards for 2017. Swarovki’s iconic crystal, unparalleled in its quality, craftsmanship, and creation, has been used to create the event’s revered trophies.

The trophy for 2017’s Fashion awards was designed by John Pawson. The design features a lacquer thread coloured in a bold red, encased by a cylinder of Swarovski’s industry defining clear cut crystal.

Speaking of the design, John Pawson stated that “I wanted to design the clearest possible form, which would be a cylinder. What I’ve done is just slightly tweak that so that it’s using the inherent qualities of the Swarovski crystal.”