Posted on June 01 2018
Since it was first founded fifty years ago, Flos Lighting have been ceaselessly pursuing their ambitions of “crafting objects of light and shedding brightness on generations of dreams.” For Flos Lighting, light is more than illumination. Light is a substance they can use to express new ideas and illuminate unexplored emotions. It’s a tool for creativity, a means to convey ideas, ideals, and more besides. Flos use light to write the future, reading their past to inform their expression in the present. It’s a continuous evolution of positive challenges and bold choices that lead to each of Flos Lightings’ designs, and it’s these positive challenges and bold choices that continue to shape the brand’s image and identity as they continue to grow. There are several things Flos Lighting strive to achieve with every product they create. Connecting with masters of design is incredibly important to the company’s ethos. By employing and working with the best, they have taken an extra step to ensure the items they make are the best. Discovering new talents is also important. Working with established names isn’t enough. The brand works with and nurtures talent in order to remain at the cutting edge of the lighting industry, ensuring a continued evolution and growth. Commanding high technical and technological status is a huge part of how the company continues to thrive. By using the most contemporary technologies they ensure that their products are always crafted to the height of technical capability. Through all this, Flos Lighting ensure they stay tuned in to mass culture. Taking influence from the world that surrounds them, the brand have become famed for their designs which continue to resonate with the audience that surrounds them. Throughout their long established history, Flos Lighting have learned to adapt, innovate, and grow. Building upon this expertise, the company continue to trust their intuition. It’s this that has led them to create products that become iconic. They fan the flames of provocation with research into new poetic notions of functionality. In doing this, the brand continue to establish new typologies and innovative archetypes with their characteristically classy designs. At this year's FuoriSalone event, Flos staged a spectacular lighting installation. Created by the award winning and frequent Flos collaborator Michael Anastassiades, Jewels After Jewels After Jewels celebrated the launch of a new collection of chandelier arrangements. Spread throughout the exhibition space of Corso Monforte 15, this installation proved to be as scenic as it was stunning. The long showcase exterior atrium set a sense of anticipation for the project that awaited, A sophisticated display of miniaturised geometries combined to create a portrayal of visual excellence, this is an installation that demonstrates Flos' designs and creations at their most luxurious and their most enchanting. Both an object of industrial design and a sculpture of light itself, Jewels After Jewels After Jewels is a modular system of luminous LED elements. These elements can be combined in multiple different compositions, with chandeliers kept separate or displayed as interconnected to create an affect that is truly stunning. This new collection of chandelier arrangements lie in perfect balance with one another. They create a dramatic effect of a large light chain, presenting the designs at their most spectacular. Each combination can be changed at any time , with a different order and number of shapes, without the aid of any technical personnel - flexibility demonstrating the brand's ability to create just for you.