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Lit: FILD's Ali Saulidi branding

Posted on February 02 2018

With their identity built around the colours ash grey and dimmed yellow, FILD is a lighting brand with a personality that is unmistakably their own. While maintaining their successful development, the studio keeps working on bringing new ideas to life, creating interior projects and looking forward to new partnerships and collaborations. FILD Lighting is built on the principles of clean minimalist lines and shapes of objects in graphic and interior design. Their perception is based on design laconism, application convenience, and pleasant textures, all of which interplay to create products crafted specifically to suit their customer or client. The brand may be relatively new in the field of contemporary luxury lighting, but FILD have already achieved success through numerous architectural and interior design projects, as well as branding projects for the likes of a yoga studio, beauty salons, private apartments, fashion stores, and flower boutiques. Working with a variety of color palettes and geometrical shapes, FILD presents endless possibilities for combinations and unlimited creativity. What you seek, they strive to create, with an identity that cannot be forced or faulted. A prime example of FILD's design work in action can be found in Ali Saulidi's logo and their brand book. A company esteemed for their Ukrainian shoe designs, Ali Saulidi's brand identity has been effortlessly distilled and conveyed by their designer. “As a result of high quality production – all our shoes are custom made. There is no detail that have been already installed, from the sketches and drawings to assembling the soles - all done by hand.  Plus we create a very limited amount of item copies, even in single piece some time, so our particular client can be sure that he has the only one pair of this particular model."