Posted on November 20 2017
Swarovski are known for creating the most beautiful and expensive crystal in the world. Turning a timeless material into contemporary designs, they remain at the top of the luxury lighting game.
The brand was born in 1891 from the dream of Daniel Swarovski. That dream was to create “a diamond for everyone”. Inventing a machine that could cut diamond more accurately than ever before in order to bring that dream to life, Daniel laid the foundation for a company that prides itself on market leading engineering and one of a kind handiwork.
Perhaps more famed for their jewellery and accessories, Swarovski have built from a long-standing history to stand ahead of trends. Keeping ethics and integrity as the core company values, the family-run business boasts an unrivalled expertise, capable of bringing an air of glamour to any location.
For the 14th year running, the glittering Swarovski Star has risen to top the world-famous Rockefeller Christmas Tree, marking the beginning of the 2017 holiday season. "We are always so excited to see the Swarovski Star sparkling on top of the Rockefeller Center Christmas Tree," Nadja Swarovski stated. "We are proud that it has become such an iconic part of New York’s festive celebrations and we hope that it continues to shine as part of this holiday tradition for years to come."
Weighing in at 550 pounds and contains 25,000 crystals with 1,000,000 facets, the star is as much a technical feat as a spectacular design object. The main surfaces of the rays are made of point-mounted safety glass—the same shatter-proof glass that adorns the facades of New York City buildings. The star is impressive in size, measuring over 9 ½ feet in diameter. The 12 rays that shoot out from the center of the Swarovski Star feature 720 LED bulbs which glow across 3,000 feet of wire.
A full-size replica of the Swarovski Star will be on display on the plaza at Rockefeller Center throughout the holidays, giving visitors an opportunity to get a closer view of the craftsmanship that is at the heart of Swarovski’s crystal creations.
Including the Rockefeller Center location, Swarovski supports holiday trees in many countries around the globe, including Malaysia, Mexico, Milan and Macao among others.