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News Flash: Swarovski launch Fashion Week with Brilliance filter

Posted on February 05 2018

Swarovski are known for creating the most beautiful and expensive crystal in the world. Turning a timeless material into contemporary designs, they remain at the top of the luxury lighting game. Teaming up with KiraKira+, Swarovski are here to make sure that your fashion week content looks nothing short of dazzling. Celebrated for its ability to enhance all things that shimmer and shine, the KiraKira+ app will be made available to download free from the Apple store tomorrow only. This free download will include a Swarovski Brilliance filter that can be used throughout fashion month. The partnership marks the first between KiraKira+ and any brand. In a statement, the app’s founder and developer Kentaro Yama said: “I am very excited to be partnering with Swarovski for the first time on KiraKira. Kirakira means ‘sparkly’ in Japanese, so I think it is only fitting to have Swarovski, which is known for its everyday sparkle, create a special filter for everyone to shine during the busiest time of the year at international fashion shows.” During the spring 2018 season, Swarovski sent a total of 2.2 million crystals down the runway via designer collaborations with Jason Wu, Brandon Maxwell, Mary Katrantzou, Rosie Assoulin, Alexandre Vauthier, Christopher Kane and Gabriela Hearst. The Brilliance filter is inspired by the brand’s Aurora Borealis crystal. Those who already have the KiraKira+ app can get the new filter by updating their current version. Swarovski is encouraging users to tag their posts with the hashtag #BrillianceForAll.